Google AdWords For Dummies

By Howie Jacobson, Joel McDonald & Kristie McDonald

  • Release Date : 2011-11-14
  • Genre : Internet
  • FIle Size : 34.43 MB


Google AdWords For Dummies The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!


  • May be a good book - but I can't read it

    By Duisozjshajqidjxjjnans
    Ordered this as a book on my iPhone, to read in preparation for an interview and the page layout is appalling. I understand that the dummies series books are often very spaced out, but this book has one word per line when read on iPhone. If it isn't designed to be read by an iPhone then put this in the description before I spend £11!!!